Asking for help

[hilary]

I said in the last 'Friends' Notes' that I'd make a 'news post' soon... here it is. Actually, it's less news, more soul-baring and Radical Change and very, very un-businesslike. I'm going to share where I've got to with Clarity, where I've failed, and where I need your help (lots of it). So I suggest you fetch yourself a tall glass of something and/or a generous supply of chocolate. Here goes...

I've been working full time on Clarity now for going on for eight years. I've always wanted to do two things with it: share the I Ching, and make a living. Well, I can chalk up one success there, largely thanks to you extraordinary people here, and one failure.

I've never mentioned this before - partly out of sheer embarrassment, partly because I've kept telling myself I hadn't made a success of it yet, but I was laying foundations for next year and building a business. It's taken some time, but hints of the real world are starting to percolate through to me. If I'm not making a living, then I'm not running (much less building) a business, I'm indulging in a supremely time-consuming hobby.

Don't get me wrong - there is no hard luck story here. Far from it: David's happy to provide for us both, and does so with the kind of effortless ease that comes with genius. Definitely no hard luck here.

Of course I have ambitions, but that's not the point at all. The point - well, the point comes where two facts intersect. 1) I'm giving my life to this and 2) I'm making no contribution to our home, beyond filling one corner of it with typing noises for about 10 hours a day. I'm kidding myself, and this is not good.

What to do about this? For one thing, I'm stopping my 'next year' rationalisations. It has to be this year that something changes. Not to get all the way to being able to fund a mortgage, that'd be unrealistic in the time, but I want to reach £1000/month by December, and I want that to be part of a rising trend, not a blip.

And if I don't make it, I'm going to stop.

I wouldn't shut the whole site down, don't worry. I'd leave the information pages up, fund the forum for a while and put up a big donations button to pay for it in future. I know people value this community, so I'm sure that would be OK. I'd just shut down the 'products and services' part, and go in search of another way to earn a living. I have no clue what, and absolutely no interest in thinking about that, because I don't want this to happen.

I think that covers the 'where I've got to' part: either the end or the beginning. Now for the 'help!' part.

Here it is, short version:

What I-Ching-related thing can I create, write or provide that you would like to buy?

Not an easy question to answer out of the blue, I know, but can you think of a better forum to ask difficult questions?

The longer version will come in a series of quick polls, surveys, questions, soundings and so on over the coming months. This isn't just cosmetic. If you want something, I'll create it (if I can); if you don't, I won't. Instead of disappearing from the forum for months to cook up some surprise new product/ service, and then sticking my head out of the kitchen briefly to tell you what I've come up with, I'll be here asking you to write your own menu. (And possibly also the recipes.)

Meanwhile, if you could tap into your inner creative genius and bring forth some answers to the short version of the question, that would be brilliant.

Thank you. :bows:

 

[Tony_L]

Hilary,

Thanks a tall order. Here are some random thoughts and personal observations. My own interest in the Yijing is out of fascination with the oracle and the wisdom it contains. I had assumed that you were making a living as a Yijing consultant from the nature and quality of your site, so your post took me by surprise. It's good that you have stated a specific goal, since that gives a clear focus to what you want to accomplish. One thing I have learned over the years is that to learn something it is best to go to the most expert people in the field. In this case, that would mean contacting people who are successful making a living with the Yijing. Most people with great expertise are more than willing to share their knowledge with a genuinely interested "aspirant". My impression is that Stephen Karcher has been successful in making a living through the Yi. I don't know him but I would suggest that you contact him directly and seek his advice on your ambitions. Worst case is that he might say 'no'. There may be other people in the field who could also help. If you are unable to speak directly with the experts, at least try to figure out what they do well and how they succeed at what they are doing (by succeed here I mean earn a living).
If your goal is to be a consultant, then you need to become well known. Ways to do that include teaching, lecturing, writing, publishing, etc. There may be a local radio or TV program that would welcome you as a guest. You might offer a free lecture to a business club (here in the US we have "Rotary Clubs") to acquaint the business community with the value of Yijing consultation. If there are journals that go out to the Yi community, write articles for them. Some communities have "New Age Fairs" where people can set up a booth and do consultations to get themselves known in a larger community.
One thing working against you now may be the world's economic situation. Here in the US we are in the midst of a recession. People have very little discretionary money to spend.
A final thought is that if it's too difficult to make a living just doing the Yi, then maybe you could find a related job and do the Yi part-time in a complementary way. For example, I believe that Sarah Dening is a psychotherapist who uses the Yi with her clients. Such an arrangement can bring a balance to life.

In any case, best of luck with your endeavors.

Tony

 

[miakoda]

These ideas come to mind:

A. Sell yarrow stalks and bags of marbles or coins. Annoying, but probably somewhat lucrative.

B. Become a 'life coach' and use the I Ching in your one-on-one sessions.

C. Write your own book and, if you can't find a publisher, sell it online on the Clarity site.

D. Then, hire a publicist.

 

[hilary]

Tony, Miakoda, you're wonderful. Thank you. I'd started looking at the 50 views and 0 replies to this thread, and you posted just in time to rescue me from getting paranoid.

Tony, you have a point there. I've tended to try to model myself on those who make a living online, in various different fields, but not on people who make a living as diviners. They all seem to have followed your idea C, Miakoda (not the selling it from my site part necessarily, but the rest). I do know Stephen, so maybe he'd be happy to talk with me about what's worked and what hasn't. Of course he has the kind of expert status I don't have, and can't exactly earn between now and December.

I wonder if it would help me to get out from behind the computer and start giving live talks, workshops etc? On the one hand, it's hard to see how it could be better (a fraction of the 'catchment area', much higher expenses), otoh I'm taking seriously what you say about modelling success.

If your goal is to be a consultant...

My main goal is to help people get the full benefit of a connection with (/through) Yi - which means that giving readings needs to be replaced as the 'main thing' by providing information and teaching the occasional class ( ) . So I'm hoping that members who haven't yet bought from me will jump into this thread and say, 'Ah, that's because what I really want is this...' - be that different information, or service, or just a different format.

Meanwhile, maybe I should start writing that book. Not that that's going to get finished this year (or decade), but it's a good statement of intent, isn't it?

 

[Sparhawk]

Meanwhile, maybe I should start writing that book. Not that that's going to get finished this year (or decade), but it's a good statement of intent, isn't it?

Perhaps you should, yes. Remember that, whatever his achievements as a Yi student, Karcher had his visibility greatly augmented by his publishing. So, time to keep typing towards something to put on shelves...

 

[hilary]

Encouragement appreciated

Now... any requests for products/ services I could create this year, so I don't have to pack it in?

 

[toganm]

Encouragement appreciated

Now... any requests for products/ services I could create this year, so I don't have to pack it in?

Hi Hilary,

Before doing anything i.e. creating products/ services, I would suggest to follow rules of SMART (Specific, Measurable, Attainable, Realistic, Timely).

Some of the things you mentioned do fit into the category, yet are they realistic. For example you mentioned:

to reach £1000/month by December

Is this realistic or a wish figure. Per say if you are making £500/month now that means by December that will be doubled. In order to make this happen you need to find a hot product/service and as this is a difficult task it would build pressure on you. When the time pressure is increasing and you still have not hit the £ 1000 mark then the motivation starts lacking, negative thought starts getting into control and one loses orientation.

"A journey of a thousand leagues starts from where your feet stand."

"Have little and you will gain.
Have much and you will be confused."

Also quoting your main page

"Only understand where you are now, and you rediscover your power to make changes. This is the heart of I Ching divination. Once you can really see into the present moment, all its possibilities open out before you - and you are free to create your future."

Knowing I did not gave what you asked hope the above helps.

Togan

 

[hilary]

You have a point, too. I made slightly over £500 for the last couple of months, but £200 of this comes from a couple of mentoring clients who I think will be finishing soon. £1000 is a 'if you can't even do this after 8 years, who are you trying to kid?' figure, or a 'if this isn't realistic, then nor is the whole idea of making this a business' figure.

you need to find a hot product/service

Yes. And I'm realising (again, slowly) that I can't possibly do that by myself, as I'm not the one who needs to want to buy it. The 'products and services' section of this site is already full of my bright ideas. Hence this thread - which is just the first of many, as I do know it's a hard question to answer.

 

[toganm]

You have a point, too. I made slightly over £500 for the last couple of months, but £200 of this comes from a couple of mentoring clients who I think will be finishing soon. £1000 is a 'if you can't even do this after 8 years, who are you trying to kid?' figure, or a 'if this isn't realistic, then nor is the whole idea of making this a business' figure.

OK, first have you made a break even calculation (remember 500 is the gross income not the net profit) and looked into your source of income, where does it come from; classes, readings, webinars what ever.

Then you need to apply the pareto rule (80% to 20%) and decide where to increase your efforts.

you need to find a hot product/service

Yes. And I'm realising (again, slowly) that I can't possibly do that by myself, as I'm not the one who needs to want to buy it. The 'products and services' section of this site is already full of my bright ideas.

No product/service is hot until people start buying it like crazy. The best way in my opinion is to listen people and have a deeper look into what they are after. You are in the business of providing solutions to the needs of the customers.

The longer version will come in a series of quick polls, surveys, questions, soundings and so on over the coming months.

So start with this one rather than doing any other thing. Unless you hear people your ideas can not be bright as for who they are bright.

If you look around the business that are successful, they are because of the difference in their approach. Be innovative, don't copy others and most importantly do not cut prices thinking more people will buy the product. However before doing anything you need to analyze your business find your cash cows, stars and fail out ones.

Finally, all visitors to the web site have access to the forums. If per say I am in a similar situation (doesn't have to be business related) and I needed an insight possibly from Yi. While wandering freely and easily in the website, I find messages of the site owner, the Yi mentor (use whatever title you want) whose in a similar situation. Now I ask myself, blindfolded leading the blindfolded where will I end.

In my opinion one should always seek guidance in closed circles, never go public.

Hope this helps
Togan

 

[hilary]

Finally, all visitors to the web site have access to the forums. If per say I am in a similar situation (doesn't have to be business related) and I needed an insight possibly from Yi. While wandering freely and easily in the website, I find messages of the site owner, the Yi mentor (use whatever title you want) whose in a similar situation. Now I ask myself, blindfolded leading the blindfolded where will I end.

In my opinion one should always seek guidance in closed circles, never go public.

This sounds absolutely right and makes perfect sense. When I first imagined writing this thread, I never seriously thought I'd actually post it. You can guess what comes next, right? Yi's spanner in the works. So as not to let this thread slide too far off-topic, I've just posted said spanner to the Shared Readings forum.

OK, first have you made a break even calculation (remember 500 is the gross income not the net profit) and looked into your source of income, where does it come from; classes, readings, webinars what ever.

Then you need to apply the pareto rule (80% to 20%) and decide where to increase your efforts.

The £500 is net of business expenses (being online, those are pretty tiny), which are all I'm taking into consideration for my £1000 goal. (Yes, I have heard the 'pay yourself first' wisdom. If I'm still trading in January I promise to look into it!)

Income comes mostly from mentoring, followed by the correspondence course and readings. But there is a ceiling on these, of course, dictated by the number of hours in the day, and I've almost reached it. I think I could get to £1000/month on payment-for-hours, but not far beyond it at all - and also I'd probably keel over from the strain. So while I could manage one more mentoring client (and will probably soon have space for another two), I need to move towards helping many people with one hour's work, one way or another.

The best way in my opinion is to listen people and have a deeper look into what they are after.

Couldn't have put it better. That's where I'm putting all my energy now. (At least as soon as I've responded to one ecourse assignment, a few class assignments, and prepared readings for two mentoring calls this evening...)

P.S. Thank you for being the voice of reason. It's one I need to hear.

 

[meng]

Hi Hilary,

Thanks for being transparent about this.

Pardon my, um, candor (you should be quite used to that after 7 years!), but here goes.

I think this forum does your business much more harm than good, for a couple of big and related reasons. Imagine if Sony (for example) provided a forum, where amateur electronics nerds would argue electronic theory, 24/7. Sound like a great promotional investment idea? All it would do is give the entirely wrong idea about the company and its products. Confusion and factionalism do not promote market share.

Those who are not sincere, who want quick cookie cutter answers to their every day problems, and who don't want to have to think to increase their understanding, will come here for the free handouts, but are unlikely enroll in your courses or pay for your attentive and expert interpretations. It ain't gonna happen. And, if a more qualified prospect does happen to venture onto your lot, they'll only be distracted by the (often unfriendly or just silly) chatter of the board. Your credibility is not served well by this forum, I'm sorry to say.

The lecture circuit is, as you know, another world, but I think it's one you may wish to consider. You're intellectually equipped to write books. You have lots and lots of arrows in your quiver. There's lots you can do.

Not to get all new agey on you, but there is one exercise which I've found very helpful when I needed to receive a vision to follow. It comes from the book Psycho Cybernetics http://www.amazon.com/Psycho-Cybernetics-New-More-Living-Life/dp/0671700758.
You simply sit, calm yourself, close your eyes - and picture yourself doing what gives you great pleasure. Not doing "what you should be doing" or "could be doing" or "need to be doing".... doing what makes you happy inside. It's an exercise so results may not come immediately, but as you steer your mind constantly in this direction , images will begin to appear. It may turn out to be something ridiculously obvious, or something completely unexpected. But when you see yourself doing it, and you are filled with joy because of it, you will know, that's what to follow.

Bruceter

 

[hilary]

Pretty much used to the candour, yes. I think it's growing on me

Thank you for the suggestion, I'll try that. (See if I can get beyond 'sleeping' as a response.) But I'm very much afraid that assuming that what I enjoy is what other people will want is what got me to this point in the first place. (That, and - worse - assuming I can guess what other people want.)

And speaking of the forum... yes, it's occurred to me (repeatedly) over the years that it might not be helping, in very much the ways you suggest, plus the more positive one that if the forum provides all the readings and education you need, why the heck would you buy anything? And now I need to head straight back to 'Shared readings' to share another reading (no, really) about that.

I appreciate the advice a great deal... and at the same time I want to try to direct this thread back to the original question: never mind what anyone else might want or think, what would you, personally, want to buy? I'll ask it in more helpful ways over the coming months (with hexagram 4 still in mind...), but it'd be great if this thread turned into a brainstorming session to get the ball rolling.

 

[Sparhawk]

I appreciate the advice a great deal... and at the same time I want to try to direct this thread back to the original question: never mind what anyone else might want or think, what would you, personally, want to buy? I'll ask it in more helpful ways over the coming months (with hexagram 4 still in mind...), but it'd be great if this thread turned into a brainstorming session to get the ball rolling.

I must say I agree with Bruce. His take of what the forum may be doing for you is right on track. Specifically, the "Shared Readings" part of it, if your intention is for it to be part of your business model and not a hobby. I'm on the record on that for years.

As for "products and services," I think you should make a difference between "old timers" and "newbies". Your market in definitely on the "newbies" side of the business and those learning the ropes. For the rest, and even though I speak for myself I believe I'm not alone, I'm here because is nice to find people with whom I have a thematic affinity. I'm just "filler" providing a warped signal to noise ratio... Don't concentrate your marketing goals on your "friends" but on the people who are just finding the Yi.

 

[meng]

I'd buy guitar strings, coffee filters, fresh veggies and sugarless gum. In fact, I think of you every time I see this commercial...

http://www.youtube.com/watch?v=WEJJUGJZxpU&feature=related

For a good clean feeling, no matter what.

 

[hilary]

Re-forum see thread.

It's true that you old-timers don't need readings from me, or indeed an I Ching course, class, glossary or what-have-you. You don't need the content, but you do like the meeting place. (I think it's mutual ) So how about an upgraded meeting-place? Could that be worth paying for?

Just throwing example ideas in the air...

 

[hilary]

Ah Bruce, you know me so well. And if this now becomes a thread all about chewing gum, then I'm going to kill you. In a very polite, refined and English way, naturally.

 

[Sparhawk]

Re-forum see thread.

It's true that you old-timers don't need readings from me, or indeed an I Ching course, class, glossary or what-have-you. You don't need the content, but you do like the meeting place. (I think it's mutual ) So how about an upgraded meeting-place? Could that be worth paying for?

Just throwing example ideas in the air...

Well, I'm not one to shy away from a reasonable subscription fee to the forum, really. On the other hand, I'm a good observer and been online for a while to know that trends are going away from that model. I doubt you can make a living with only a few paid subscriptions. But, perhaps I'm wrong and you are able to gather more than just a few.

Line 1

‘No intercourse with what is harmful,
In no way at fault,
Hardship is thus not a mistake.’
​

 

[meng]

chuckle

 

[philippa]

My cousin works as a coach and it took her many years to break-even and now earning a decent living. Having observed her in action, a lot of it comes from word-of-mouth and the old-school networking. (Sigh. All the old-school business/marketing practices do help.) The one thing I see going for my cousin is to carve out a niche for herself (business and multicultural coaching).

I enjoyed your nuanced reading and I honestly think you can carve out a niche for yourself using Yi as an aid. I've seen people using tarot as a coaching aid but much less so with the Yi. I wonder if yours is simply a case of targetting the right audience. E.g., Business? Executive/managerial? Personal? Targeted skills?

 

[luz]

I asked:

What does Hilary need to know about making money with Clarity?

37.5 => 22

I guess you are the queen of this family and that the roll of silk is very small indeed...

I really think it's going to be very hard for you to make money with the forum. I agree with Luis in that a reasonable membership fee would not be a bad idea but that won't take you far. I also agree that your market would be in the 'newbies'.

To put it bluntly (and I've been dancing around this idea, trying many ways to come out an say it), I don't see in the regulars either a whole lot of 'need' or a whole lot of disposable income(with many exceptions, of course). The economy is not helping you either, with the dollar being so weak, people are rather cutting expenses than finding new ways to spend.

So, your regulars won't come up with answers as to what they would like to buy. and your newbies don't really know what they want to buy. They want answers, that is why they are here. They still need to be sold on the idea that they need to 'learn' or that they need to go deeper. And they don't have the time to take a class either. They are here because they want answers NOW.

So, the only way I can imagine you making some money (other than the paid subscription, which might drive some people away) is to somehow charge for readings in the forum. That's as detailed as I can get. But these are the only two cents I have.

 

[hilary]

Yes, I do notice that so far, amongst all these (thoughtful, intelligent, much-appreciated) answers, my original question - what would you buy? - isn't getting a whole lot of attention!

Have to go now - real work to do. I'll try to drop in again before the end of the day.

 

[hilary]

Just noticed I've made at the very least a 'second and third consultation' with my original question by now, just on this thread. Are the waters properly muddied yet?



:bag:

 

[maremaria]

Yes, I do notice that so far, amongst all these (thoughtful, intelligent, much-appreciated) answers, my original question - what would you buy? - isn't getting a whole lot of attention!

Hi Hilary,

I only have a minute but I ‘ll be back to tell you my thoughts.

My answer to your questions “what would I buy ?” is : EVERYTHING you convince me I NEED and I can afford the money to buy it.

Now I have to make you a question. “WHO am I and WHAT I need?” (as a customer )


In other words, I’m not sure if you can get a straight answer to your question at least from here without knowing to whom you want to sell or which are the ones might be interested to an offer of yours.

To be continue …

Maria

 

[meng]

I wonder if yours is simply a case of targetting the right audience. E.g., Business? Executive/managerial? Personal? Targeted skills?

Niche target marketing is an excellent consideration.

 

[Tohpol]

I think there's definitely room to charge subscription which needn't be lot but would make a difference taken with other financial possibilities. On it's own, no. But as part of a package taken with other avenues of earning I see no reason not to do something along those lines.

I can't agree enough with others who have mentioned that you should write a book - or a series - on the I Ching. Many possibilities there. You very well equipped to do so and it's something I believe would not only sell but actually be extremely useful as people become more and more confused about the world around them. There is a real need for understanding and guidance. You are in a perfect place to be able to provide that. This should be your absolute priority in my opinion. People can give you all kinds of advice on what they would find most useful both in terms of marketing and pitch - you have a ready made resource from which you can draw.

Also, and understandably you seem to have become very focused on the money aspect to all this. What can I sell? What can I sell? Well, yes, making money IS important - of course it is. But I think - if I've got this right and as Bruce mentions regarding the creation of a fertile mind for such things - you are a bit out of kilter regarding the money aspect. That WILL come but perhaps not in the way that you think. Letting go on that and finding what you enjoy then the money tends to come. Nothing you don't know already but I think you are anticipating too much and trying to force it via a way that simply isn't offering enough of that exchange equation. So, stepping back and really utilising all that blocked energy i.e. knowledge is ready now. Something will open up.

Rather than teaching on your own account and with no support can you not get in negotiations with an education authority and/or private/semi-private tutoring schools where you can teach modules on Yi practice? How far are you from a major city? London has the City Literary Institute for example, which has all kinds of original courses and is now a company limited by guarantee. There are also a number of higher education colleges which may be open to I Ching courses with a sufficient amount of history thrown in perhaps.

You could create a series of modules AND turn that into a book - killing two birds with one stone.

The other thing to mention is that whether folks know it or not (and one has to have one's head in the sand not to really pick up on this) this current recession in America is only the beginning and I'm afraid is going to become global very quickly as we can see from company losses and food prices. That really should be taken into account. People are not going to have the money to pay for luxuries such as one-woman private courses. BUT they will increasingly be looking for answers as the stakes rise and they will be much more prepared to buy something that is practical, accessible and competitively priced and at the local institute or at the local bookstore. I'm quite sure you have something someone else hasn't thought of yet in terms of content and which will appeal to the great unwashed like myself I think that your style could be extremely helpful AND commercially viable.

So, to reiterate I would do whatever you have to do in order to write that book(s) and if that means streamlining or charging dosh for Clarity then so be it.

Probably nothing very original in the above - it's just my immediate thoughts as they come to me - I could be way off so just ignore it if so!

Topal

 

[hilary]

That's easy, Maria. I want to sell things to you. Or to phrase that another way: I want to create something that's more valuable to you than money.

And I expect you probably have a better idea than I do of who you are and what you need. That's why I'm asking.

(And now I must get on the phone.)

 

[philippa]

my original question - what would you buy? - isn't getting a whole lot of attention!

Recall your 59 => 4 reading? Perhaps the forum-reading crowd (4) is not necessarily the right audience for your 59 message.

Honestly, I'm not sure what to tell you. The coaching/yi reading is a service difficult to sell in a "retail" way. I can imagine buying a one-time reading or rare interviews/recordings. But is it something that is sustainable in the long run? I feel like I'm very much a 4 here.

Would the coaching business community, for example, be able to offer advices more solid for you?

 

[Tohpol]

Niche target marketing is an excellent consideration.

Yes - I can see corporations going for I Ching consultations in a big way if you can convince of the reliability of such a form of divination and if it's marketed correctly.

All you need is the right guy at the top and some field work and the results would speak for themselves. It's not like there's quantatitive data on this type of thing...Is there such a thing as Business oriented I Ching consultations? I suppose there must be...

Topal

 

[ben_s]

Hilary,

I saw the "what effect" thread before this one, please see some immediate ideas I put in there: 1. Make clear in the forum headings that they are sponsored by your business, 2. Make clear in your posts that you post as you have time, but not at the expense of your business, 3. Consider asking for a modest donation which would let people access a special members-only area, 4. Consider a membership package that included the members-only forum plus a reading, at a lower price than buying these separately.

You had half a dozen people ask,

Hilary, what is your ultimate dream life regarding your business, and your life, and this site? Without stopping yourself by not yet knowing "how to get there," what would you most love to be doing?

And each time, you responded with one form of another of, "That doesn't matter, what do you want to buy?"

In other words, "you show me the box, and I'll fit into it."

This is exactly the same as with all the relationship questions: "How can I MAKE him/her love me and make me happy?" It's the wrong question. There are three questions that should be asked instead: What brings happiness in your life? What is your unique contribution? Who can honor that contribution and help you get what you don't already have in your life?

First look at what you would really love, without concern about how to make it pay. Would you really love to give talks to a hundred people at a time? To a thousand? To have a daily TV talk show? To be interviewed on the radio twice a week? To write a book about how to use the wisdom of the Yi to stop repeating dumb mistakes in relationships? To join a team of business consultants that together offered advice in operations management, personnel, and the wisdom of the Yi? To travel the world half the year? To type in the corner ten hours a day, without ANY in-person demands on your time, and get paid well? To split your year between work in the UK, Vegas, and Singapore? To take tour groups through the countryside, discussing the Yi while visiting beautiful gardens?

You might or might not be able to get to the top of the particular mountain of your dreams. But if you say, "that's so high up there I'll not waste my time on it," you miss out on the glorious hillside view that might well be reachable in the short term.

The third step is to consider the intersection of your passion, your talent, and market need. But that should never be the first step. The first step is always: what do you love? The second step is always: what are you excellent at doing? Only after you have your top 5 lists of loves and talents, is it time to examine how to adapt your needs to the marketplace - or even better, to create a whole new marketplace!

 

[mudpie]

I have said before that I would love to see more of are the transcripts of readings such as those in the fron of Ritsema karcher...i love to read the whole process.......i know you said once you wouldnt publish these as your transcripts are confidential.

is there a reason you dont have little boxes to click on on the first page of your site...."Click here to see a sample reading and order your own"....click here to order your very own set of yarrow sticks........click here to order your cd on Finding LOve With The I Ching.........People tend to order impulsively if it is a click away and the price is right........on clarity, your services are a step removed, andf I think that affects your sales

remembering your 45.6 reading..the iching market is so small....easy to reach the pinnacle of it and still be weeping and wailing...I vote for the book by you , speaking circuit, and also for the life coach path...see Hollis Polk........you would be great with this and your corner on the market could be your use of the YI

brainstorming