Hello Community!

I am thinking about developing a new brand for business and have some contending names. My questions for each name were as follows: "How is "A" for my brand name?"
Could you please tell me which you think are most favorable/ is THE most favorable out of the lot? Thank you for any feedback.


How is "A" ("B", "C" etc) for my brand name?

A) 48.2.5 > 15 looks good except line 2 where the jug leaks...

B) 10.1.2.5.6 >16 never really liked treading...but this looks all right just a bit of danger but maybe that's good?

C) 32 UC this can be good as it endures but maybe it means there is no change from where I at now - square one/nowhere?

D) 15.3>2 & 35 UC (and I forgot I had already cast this and cast it again and got 35 UC) This looks pretty dang good.

E) 35.4.6>2 I have a personal aversion to being weasly and rat-like as line 4 states. line 6 isn't so hot either. but 35 and 2 are good. so I'm confused on this one.

F) 48.1.3.6>61 Well, I guess it gets progressively better from line 1 to 3 and then ends really nicely with line 6 if I look at it as a linear progress.

G) 1.1.4.6 >48 Line 1 says don't act. Line 4 says no mistake, someone dancing. so that looks ok. but still not flying. Line 6 says I strive for too much so maybe this name is trying too hard.

I don't feel this way of questioning works with Yi since I find Yi answers as in conversation. You wouldn't ask a friend to rate each option 1 by 1 you'd ask what they thought, the same approach is how it is with Yi.

So you only need to ask how to decide which name, or rather for a guiding principle in choosing a name. The actual choosing is your job.

I'd go so far as to say I have never seen this approach work with Yi, it's to guide you not choose for you. I have seen people get totally lost using this approach. You will often find the first answer gives you a general comment on your overall approach/intention and the rest of the answers a comment on what you are doing.


In asking like this you're assuming Yi has some kind of opinion on how best to sell stuff. My view is it's advice is always to you yourself. What to bear in mind when choosing is more useful question IMO

Trojina said:

I don't feel this way of questioning works with Yi since I find Yi answers as in conversation. You wouldn't ask a friend to rate each option you'd ask what they thought, the same approach is how it is with Yi.

So you only need to ask how to decide which name, or rather for a guiding principle in choosing. The actual choosing is your job.

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Thanks Trojina,
I actually did that before but the answer was really not clear to me. I asked:


1. How do choose a name for X. 13.6>49 (something that appeals to my ability to help others unite?)
2. Please help me with a good name for X. 28.2.4.5>15 (rejuvenation and surprise/abberant blossoming from a place of stress?)
3. What quality should my name for X have? 27.1.5 > 20 (nourishing, but first shameful and avoidable famine from not knowing what my priorities are, and then I don't have sufficient means on my own to nourish myself and others. I need help. Hence: OnlineClarity?).
4. how do i best go about coming up with a good name for X. 7.6>4. (victory is achieved in line 6... dunno. which is why I got relating hex 4 maybe haha)

As you can see, quite inadequate and muddled answers that I came up with. Maybe you have other ideas

danceofthegods said:

1. How do choose a name for X. 13.6>49 (something that appeals to my ability to help others unite?)

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Quoting from wikiwing with Hilary's commentary

'People in harmony at the outskirts altar.
No regrets.'

An altar where sacrifices were offered at solstices and for military victory. Maybe for treaties, too? Onward and upward, the new alliance dedicated to greater things. There's a big enough space out here - and a big enough shared interest - for everyone to come together without friction.

Perfect or permanent harmony between people is impossible anyway, and so line 6 moving might be the highest form of fellowship that is actually attainable on earth. Maybe the radical change of hexagram 49 comes about when we understand this.

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I think that says something about your best principle for choosing a name. People at the outskirts where there's lots of space for all kinds to come together so you want to appeal to the most people possible obviously so there needs to be enough space in the name to cover a multitude of needs. I know little about it but with this answer would begin by avoiding too much specificity that way there may be more enquiries. I'd think you'd want to make it as open as possible, not too niche. Yes people need to know what the product is but they also need space to decide whether what you have can fill any of their needs.

You could also take it literally in different ways, I have the idea Hilary called Clarity Clarity because she cast 30 about it, not sure but looking at the 13 words, fellowship, community, people in clans, outskirts, altars - does your business have anything to do with altars in any sense ? Transforming outdoor spaces ? Making gathering points out in the wilds....the list goes on but I don't know what you are selling.

I think there's a lot to work with with your first answer

Trojina said:

Quoting from wikiwing with Hilary's commentary





I think that says something about your best principle for choosing a name. People at the outskirts where there's lots of space for all kinds to come together so you want to appeal to the most people possible obviously so there needs to be enough space in the name to cover a multitude of needs. I know little about it but with this answer would begin by avoiding too much specificity that way there may be more enquiries. I'd think you'd want to make it as open as possible, not too niche. Yes people need to know what the product is but they also need space to decide whether what you have can fill any of their needs.

You could also take it literally in different ways, I have the idea Hilary called Clarity Clarity because she cast 30 about it, not sure but looking at the 13 words, fellowship, community, people in clans, outskirts, altars - does your business have anything to do with altars in any sense ? Transforming outdoor spaces ? Making gathering points out in the wilds....the list goes on but I don't know what you are selling.

I think there's a lot to work with with your first answer

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Heeeey, this is REALLY helpful! Let me think on it before I give my thoughts. Thank you Trojina!

Trojina said:

You could also take it literally in different ways, I have the idea Hilary called Clarity Clarity because she cast 30 about it, not sure

Click to expand...

I'm going to take advantage of my CC membership and @hilary to find out how she did get the name 'Clarity' I do think that was a name that has worked well as a 'brand'

Trojina said:

Quoting from wikiwing with Hilary's commentary





I think that says something about your best principle for choosing a name. People at the outskirts where there's lots of space for all kinds to come together so you want to appeal to the most people possible obviously so there needs to be enough space in the name to cover a multitude of needs. I know little about it but with this answer would begin by avoiding too much specificity that way there may be more enquiries. I'd think you'd want to make it as open as possible, not too niche. Yes people need to know what the product is but they also need space to decide whether what you have can fill any of their needs.

You could also take it literally in different ways, I have the idea Hilary called Clarity Clarity because she cast 30 about it, not sure but looking at the 13 words, fellowship, community, people in clans, outskirts, altars - does your business have anything to do with altars in any sense ? Transforming outdoor spaces ? Making gathering points out in the wilds....the list goes on but I don't know what you are selling.

I think there's a lot to work with with your first answer

Click to expand...

Dear Trojina,
It's more of a service, not a product per se. An experience. It will be remote and digital so the outskirts altar where many people of different races and places gather is quite apt. It doesnt have to do with altars...although funny enough when I was in high school and college I loved altars and makeshift personal altars. I guess my service can evolve into an organic personal altar where I offer up my thoughts and and "self" and that hopefully will be a sort of meditative altar where we can all take a breather, a moment, to come together on the digital platform and find some peace for a moment or two. That would be nice. I hadn't thought of that but that IS the sort of thing that I have been always thinking of and a part of me. I just had not thought that was applicable to this new project/brand but your comments on hex13.6 has blown the vista wide open.

Also I have the feeling we all still do have altars, the 'mantelpiece' in the UK was an altar with all the pictures of the ancestors and the new babies, candlesticks, clock, it used to very central not so now. But at one time when you walked into someone's home and sat down right in front of you would be the mantelpiece over the fire, the hearth of the home and you'd know what mattered to them and who they loved and what they found beautiful and what they needed to hand. Almost a place where their being was centred. I can still think of people who have mantlepieces now, they have items from travel, gifts, pictures, it's always something to gaze at, in fact it is sort of their 'brand'. And yours is an 'outskirts altar' hmmm

Trojina said:

I'm going to take advantage of my CC membership and @hilary to find out how she did get the name 'Clarity' I do think that was a name that has worked well as a 'brand'

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Not a reading - I just thought of it. What you might be remembering is that years after choosing it, I looked through readings from long before I'd dreamt of starting any sort of I Ching business. I had zero idea what I was going to do with myself at that point, and was asking about ways of supporting my husband. Then it occurred to me to ask, what if I somehow did my own thing, whatever that might be? And that was answered with Hexagram 30.