How would I benefit from taking this course? Hex 37.3 to 42

[dancingfox]

I am considering to take a 10 week training about branding your business. I am just starting out in my practice and attracting clients is the next big step. This training comes from an experienced woman who specialises in working with artists, healers, coaches, ... well women like me, helping them to brand their business from authenticity and selflove. Last week I participated in a 5 day free mentorship with her in a small group of women and I really liked it, even gave me a new customer from within my group. I know I have lots to offer in terms of education, specialisation and my own unique gifts... but I'm not very good at attracting clients, not yet clear about how to show myself on social media, websites and whatnot. This course is aiming to help me work this out; by getting clear and visible I will attract clients. This 10 week course isn't free, obviously. It isn't that expensive but for me at this moment it would be challenging financially. But if this works the way I hope it will I should be making the money back in a couple of months.

So I asked
How would I benefit from taking this course? Hex 37.3 to 42

From shared readings

Hex. 37 talks about each member of a family fulfilling their proper role. In the Wilhelm translation, it suggests that the woman should persevere to achieve a good outcome.
37.3 deals with discipline and favors being more strict rather than lax.

From WikiWing

37 zhi Hexagram 42, blessing flowing into the home. The influx could energise the home, but it tends to work against ordered structures. (Or - the structures need to adjust to accommodate this new level of energy.) Its worth holding onto this one, though, and trying to contain the Increase within it.

I think it has the desired outcome (42) if I persevere and remain disciplined (37.3). About wotking against ordered structures, that's interesting because the trainer sells the training with that tagline. It's a branding program for female entrepreneurs with a female approach to marketing.

What do you guys think?

 

[Trojina]

Hex. 37 talks about each member of a family fulfilling their proper role. In the Wilhelm translation, it suggests that the woman should persevere to achieve a good outcome.
37.3 deals with discipline and favors being more strict rather than lax.

Who in SR wrote that though? If quoting it is necessary to say who.

The wiki quote is Hilary I presume, again it's necessary to say who it is you are quoting or if you quote someone all the time put a link in your signature. You can't take chunks of wiki out btw to quote here although obviously Hilary's commentary/translation from there is used a lot all over the forum but it still needs to be credited somehow.

 

[Trojina]

So I asked
How would I benefit from taking this course? Hex 37.3 to 42

The main thing with 37.3 is considering how seriously one is taking something I think. You could get distracted with this course unless you sort of sober up about it.

Personal opinion is I'd be dubious about someone making money from telling people how to get clients. If it doesn't work and it may not work because there's more to getting clients than presentation, there's no come back and that is how these people stay in business. No one is going to come back to her and say 'I still have no clients despite paying for your course' because they would likely feel some shame and think it was because of their own failings. If it's affordable no harm but I wonder how serious or useful the course is. If there is too much chatter and laughing it's a bad sign, feel good doesn't get results here but self-discipline and seriousness does(37.3).

 

[dancingfox]

Hi Trojina,

I think I must have done this a couple of times in the past though? Thank you for the reminder, wont happen again.

From Wikiwing: yes this comes from Hillary. So quoting from Wikiwing can be quoted but I have to credit them? Or not at all?
From SR: this quote comes from a thread made by Steve and the quotes comes from a reply from Tony_L

Please let me know of it's ok like this, thank you.

 

[dancingfox]

The main thing with 37.3 is considering how seriously one is taking something I think. You could get distracted with this course unless you sort of sober up about it.

Personal opinion is I'd be dubious about someone making money from telling people how to get clients. If it doesn't work and it may not work because there's more to getting clients than presentation, there's no come back and that is how these people stay in business. No one is going to come back to her and say 'I still have no clients despite paying for your course' because they would likely feel some shame and think it was because of their own failings. If it's affordable no harm but I wonder how serious or useful the course is. If there is too much chatter and laughing it's a bad sign, feel good doesn't get results here but self-discipline and seriousness does(37.3).

Hi Trojina

I don't share your opinion about this course. I have a good feeling about this trainer and her methods, and I have seen it resulting in attracting two new clients from within the community I was in from the first free one week program. She is selling her service and specialism, I don't see anything wrong with that. I decided to register for the course yesterday. I have been wondering about the warning in line 3. Starting my own practice and leaving behind my comfortable position as an employee with a steady income... that's very serious business to me. This course is about attracting clients from a source of inner confidence and authenticity. It is also about finding your target audience, networking and visibility. I don't know about the chatter and laughing, but there is a level of feelgood in this course which I really like and I feel keeps me focused, motivated and aligned with my goals;

Will keep this thread updated;

 

[Trojina]

From Wikiwing: yes this comes from Hillary. So quoting from Wikiwing can be quoted but I have to credit them? Or not at all?
From SR: this quote comes from a thread made by Steve and the quotes comes from a reply from Tony_L

Please let me know of it's ok like this, thank you.

It's not a rule as such but if quoting a writer it is usual/desirable to credit them. Also often people want to know who it is. Hilary's translation and commentary is quoted a lot here that's why I have it in my signature so I don't need to keep saying it's hers. Other people's writing in wiki can't be copied over without their consent.

There is no rule about quoting/crediting people from here on the public forums but it seems a good idea to do so.

 

[breakmov]

In relation to 37.3>42 it occurred to me that maybe your business is a "complementary branch" of a "main branch" with a well defined and hierarchical structure that works as a whole, and where your business, to function efficiently, needs to be integrated into that main branch.

... and, therefore, perhaps the marketing of your company is more related to an efficient integration in this main structure that already exists and that also works with the universe of your potential customers.

...maybe this course ends up teaching you something related to marketing and branding, especially digital marketing and the use of tools like Google or Facebook ads, but maybe this is "playing and laughing" with a secondary occupation that distracts you from main marketing related to the main structure where your business belongs.

breakmov

 

[dancingfox]

Thanks Breakmov,

I need to think on this. Looking at my business as a complimentary branch to a main branch, is that something you derive from hex 37? Yes I certainly think I will be learning a lot about digital marketing. So might there be a warning not to lose myself to much in this digital marketing world while my focus should be on my core business, what I have to offer to my clients? And focus on looking what the main branch to my business is, could this help me be more clear towards my clients avout what I have to offer?

When I took my first steps in starting this practice the thing that scared me most was becoming visible to the world. Really anxious about criticism and other peoples negative opinions. This is why I signed up for this course. To get over my fear of being seen and to attract clients from a place of confidence and authenticity.

To be very open and vulnerable... there is an underlying fear I am not worthy and starting this business is just me making castles made of sand. Which is why I signed up for the course, to be able to attract the right clients, find my target audience, from authenticity and a place of selflove. How can this be wrong?

 

[breakmov]

... for me, hex 37 makes sense in these terms:
starting from the concept of what a Family is and "generalizing it" as a properly integrated "Team" capable of sharing and effectively contributing to a common objective .

dancingfox said:​

Looking at my business as a complementary branch to a main branch, is that something you derive from hex 37?

Yes.
As complementary as the situation of "woman and child", referred to in 37.3>42, being "complementary members" of a Family - They are not "the Family" but part of a whole that, in order to function as a whole, needs to adapt their "motivations" in favor of this whole.

I have the idea, based on other messages, that your business is related to "Health Care" and hence the idea of looking for an efficient strategy that can capture part of the patients/"health users" that also potentially benefit from your service.
A marketing strategy aimed at creating and strengthening ties and joint cooperation efforts with the Health Sector, either directly or indirectly, with the state service, or through the private sector.
This is just a general idea of how this marketing could be more directly linked to the source of your potential customers, but a more specific way to be successful could be...

...for example....

-Marketing and partnership with the medical community most connected to your area, and which is responsible for the diagnostic exams of their patients, to help them with a complementary option through your service.
-Integration of your service in clinics where it makes sense.
-Contact retirement homes where your service can be of help.
-Representative associations of specific diseases, where your service can make an important contribution
- Centers linked to the promotion of health and well-being where your service would be a complementary and differentiating aid.

The question you posed has the underlying motivation to create a profitable business.... a business that first has to pay all the costs inherent to its operation, and only then aspire to a growing source of profits
.... and that is why i think it is good that, first and foremost, this business that you intend to start can move forward with a more direct access to the source of its potential customers and move in a way that minimizes its operating costs.

The marketing course you intend to take promises to give you marketing knowledge, with an initial direct cost. Then, in the case of digital marketing, a high maintenance cost through google and facebook ads and/or the creation of a website, necessarily also with its costs, but without the guarantee that it is in a privileged position to be a focus attention to your potential customers.

Bradford Hatcher:

37.3, 9 3rd, Zhi Gua 42: Yi, Increasing
(Fan Yao 42.3: increased by unfortunate events, be true)
Family members scolded severely
Regrettable harshness
Yet opportune
But wife and child smirking and mocking
Ends in disgrace
37.3x Family members scolded severely: Not yet failure
* Wife (and) child smirking (and) mocking:
(Is) to lose the family’s boundaries

This is just one option that makes sense to me, but there is at least one other that I have also thought of:
"The academic training you took serves as the most important goal, a basis so you can help your family, the one you have and/or the one you might create, and the idea of a marketing course to turn that training into a business is a "secondary goal".



more "food for thoughts"....

husband, wife and child in hex 37:

- Wife: connected to line 2 the central line of the fire trigram...see things in a balanced way, have a balanced clarity of what is needed in a family

-Husband: connected to the 5th line, a central line of the wind trigram with a balanced influence trying to manage this influence in a persistent and determined way, promoting what makes the family a harmonious whole

-Child: line 1, fire trigram, beginning of clarity but not very effective, needs rules. It is the future of the family, the offspring, the fruit of the marriage between husband and wife.

looking at what 37.3>42 says:

"Family members scolded severely Regrettable harshness Yet opportune"

-all family members are alerted about their position and function within the family, last line of the fire trigram, the maximum possible clarity
... this is the definitive clarity of each one in their position and function (the husband, the wife , the son, e.t.c) that allows the family to have a basis for a harmonious whole.

"But wife and child smirking and mocking Ends in disgrace"

- But if instead of having a "balanced view of what is necessary in a family" (wife) and "following rules in a situation of little clarity" (child), there are ocupations with things that call into question and undermine that clarity(the clarity of what it is to be and live in a family) , harmony of the family ends in disgrace.


breakmov

 

[dancingfox]

Hi Breakmov

Yes my business is in healthcare, in psychosocial wellbeing to be exact. I have over 10 years of experience as an external cosultant/ coach in the general jobmarket but also some expertise in social organisations.

I was looking at Lise Heyboers website looking at the mirrors and quoting from there

37.3 yang: The family people scold with severity. There is regret and discipline. Auspicious. Women and children giggle-giggle. Ends in distress.
Create and keep a strong stucture.

42.3 yin: Increase benefits by pitfall matters. Without fault. Be true, move central, report to the prince using the seal.
Knowing disaster creates a strong character. Time of crisis opens possibilities. (seal: token of your fief, of who you are)

Call me super idealistic or maybe just very stubborn... but when looking at my actual question
What would the benefits of taking this course be
So what I see is I might create strong structure by taking this course; Also my business comes forth from experiencing unfortunate events in my own life... knowing disaster in my own life makes me an experience expert and this is how I find my target audience.

Creating a community is a long term goal I have for my business plans, for that I will need a strong base, or structure. This community will be online, I've taken the first steps in creating it already. I made my own website and it might not yet be much to look at but I like the creations process of building the website as well as the community.

I am taking your interpretation into account, but it suggests I made a big mistake in taking this course. If this is true then I will own my mistake and learn from it. But for now, let's see where these next few weeks take me.

Will update

 

[breakmov]

I added more "food for thoughts" in my previous post, without noticing that you had already replied with a post.

...I just try to be consistent with the content of line 3

..and applying 37.3>42 to your situation, I'd say it's just a warning, not big mistake

breakmov

 

[dancingfox]

Hi Breakmov, Trojan

The branding program ended at the beginning February.

The pro's
I was disciplined, motivated and fully engaged so I did get results. I got clear on my mission and vision for my business. I found out what sets me aside from my peers and how I can start selling that in a saturated market. I got rid of my fear of showing up in an authentic way and speaking from the heart about my passion and my pratice. I have gotten some clarity on my target audience but it still needs work. I found my confidence and I connected to a larger network with peers whom I can ask for advice, support or inspiration. I haven't been this creatively engaged since my art school in my early twenties. I started writing and creating my art again, blogging about my personal path and how I get to where I am with all my trials and errors. I am connecting through my writing with my target audience and it's honestly so much fun and so gratifying!

The cons:
Most of what you both warned me for A lot of chatter and laughter, I even made some friends along the way. But the practical start up for my practice remains a challenge. It was a LOT of work, it still is but I have lifetime access to the entire program. Attracting clients through my socials is an energy burner. We learned organic marketing and it is working for me. It's a good way for me to start my business since it means I don't have to invest in paid ads but I can't keep this up forever. I am already looking for different ways to to attract clients but there are always investments to be done. Money I don't have yet.

So do I regret participating in the program? Not at all! Did I get what I need? Not quite but I got a lot of unexpected value in return.