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hilary

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Wow... I spend an hour on mentoring, and look what happens...

Thank you.

:hug:

I can't respond to everything, but I am reading everything.

What I love? The experience of helping people 'get it', seeing them rediscovering connections and meaning - both in the individual 'aha' moments and the ongoing evolution. That's why I started offering readings and then mentoring. And helping people develop their own relationship with Yi, and witnessing all that comes to them through that. Hence the course, and the class, and any information I put together to make that relationship easier. Also writing, finding connections and patterns, telling stories, interpreting, teaching. But not being well known, being the centre of attention, having to 'present' myself in certain ways... ugh.

So you see, what I do here is already all designed round what I love. The only part I don't love is the amount of time and energy it eats - and by giving myself an extra day off each week, this year, and trying to create books, membership etc rather than just sell more and more readings, I'm also doing something about that. (If I can create something you'll pay to download, for instance, I can have a holiday and an income at the same time.) Oh, and being indoors all day. I love the picture of talking Yi in beautiful gardens.

The 'do what you love' question is answered. I'm doing what I love, and have been for years - and if I'm honest, it's been a hobby. The question is whether I can continue - and that depends on whether I can make this valuable enough for people like you to spend money on it.

For years, I've assumed that the overwhelming majority of people here at the forum would never buy anything from me, and so I should simply provide the forum as a public service, not spend too much time here, and run the actual business part as a separate entity, serving a whole separate group of people. When most people here showed no interest in what I came up with to sell, I took that as evidence for my assumption.

Now - prodded and kicked by Yi every inch of the way, and helped along by the survey that showed most people here actually do spend money on their personal development - I'm trying on a new assumption. If I do the whole process of thinking up and designing what I offer in isolation, I shouldn't be surprised if I don't get much response when I suddenly emerge red-faced and bedraggled from the kitchen to offer you hubarb chilli spaghetti with extra meringue, or something.

I need to go prepare for mentoring client #2 (definitely, definitely getting close to my natural maximum for this). Just one thing to clarify: I'm not thinking of charging a fee for the forum as is. (Not unless there's huge public demand, of course... ) But I am thinking of a fee-based membership which provides something more than this.

Bottom line: this is not a charity appeal. There's been a donations link here for years, and it gets an average of one donation/year, and this is absolutely fine by me. Not least because I haven't contributed all that much to the place, and I feel I'd have an almighty cheek to ask you to pay me for what other people are creating.

I can see what the first poll/ survey's going to be about, though: the paid upgrade to membership and what it should include.
 
M

maremaria

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That's easy, Maria. I want to sell things to you. Or to phrase that another way: I want to create something that's more valuable to you than money.

And I expect you probably have a better idea than I do of who you are and what you need. That's why I'm asking.

QUOTE]

Hi again,

Hilary, imo, its not that easy to set up a new business or launch a new product (innovative or not) and make it profitable. But it can be done.

I ‘m a little bit rusty in Marketing but let me explain what I said in my previous post. I’m a little bit late so some things other mentioned it so I’ll state them in brief.
About the question “ WHO am I and WHAT I need ?”

Customers
It might help you to map your potential customers. Make the profiles of them. Luis mentioned something about “newbies” and "old timers" . Two totally different categories with differed needs. Two differed products if you like. Now to whom do you want to provide services . The newbies ? the old timers ? both ?
Which are those people ? how time they can afford ? what much money ? Do the newbies want a long run course or choose between modules ? What kind of courses ?
And questions like that. It may help you to put it in a paper and have a meaningful picture of which target market (s) do you want to approach.

Competition
Which are your competitors . Yi, tarot, runes, etc. Have a look to their sites. What do they offer, how they sell their products, to whom they address …..etc ? Its important to know your competitors. You can find products that you never thought , we can find ideas and use them or improve them or you can find a niche in the market., as Philipa mentioned.

Look at others sites too that maybe look irrelevant. Those are competitors too. Sometimes you can find ideas and adopt it . i.e about the way they present their products, extra services etc.


Promotion

See your self as a consumers. How important is the window of the shop? The displays inside ? Listener said something about that. She has a point. Sorry to say that but you hide in a way your products. I have to search to find them. Remind me in many places in your site that you offer product A, B, C. Make it attractive to me, tempting.

I said I would buy EVERYTHING you convince me I NEED and I can afford the money to buy it. This is what I meant. Show me, show me again, make it easy for me to find it and buy it. Make me believe that it will help me. Maybe if I buy something I’ll come back again. Make me a customer of your and then try to keep me.

I agree with the comments of the people about the business site and the forum. There are two different things. Distinguish them. This forums attracts people /potential customers but what when it works opposite to your business goals , something has to be done. Change the layout of your business part ? make the customers understand that there are two different things ? something else ?

Its good that you can use the opinion of the forum members . But sometimes a questioner needs a certain way to form it. For example you can gather different answers from a direct question than from a direct one.

Investment.

Your are going to make a business plan. You have to invest, money, time. Maybe you should reconsider the time limits you have put to yourself. I agree with toganm with what he said.
Its one thing "earn 1000/month till december" and another "Make my bussines profitable"

Those are some ideas
Hope they help.

Maria
 

hilary

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I'm out all day tomorrow apart from a few hours in the middle, between volunteering and orchestra. So I jumped in now to start a poll on a paying membership. Not that that's the only thing to do, or the main thing, but so far it's what people have suggested.

I do understand about making a profile of prospective customers. I hope to do that, not by guessing, but by asking. And you are quite right about there being different and better ways to ask questions. This thread is obviously not so good for receiving the answer I asked for (hexagram 4 again!), but brilliant for receiving many other things. I just need to take the time and disperse a few more mental boundaries. :)
 
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maremaria

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I just saw the other threads. Being mostly out of internet today. I think too you have been given a lots of information, ideas etc.

I would recommend to also ask for the opinion of an consultant or google for articles about internet marketing of how to procced.

wish you good luck and a lots of inspiration :)

P.S. My comments about the questions was not for this thread. Just a tip for your future research .
 

hilary

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One thought/ request before I collect up my overdue library books (argh) and set out for the day.

You might look at the question on this page and on the poll page (see signature!) and come up with the answers 'nothing' and 'not interested'. In which case, you are not alone (I expect you're in the majority), and this is not something to keep quiet about. The most helpful thing you could do is to tell me so - as one of the most valuable things I could possibly learn from this is whether or not the assumptions behind this whole opening-up-and-consulting are right. (Actually, probably the most valuable thing.)

Please don't be inhibited. Point your mouse towards the poll page and vote.
 

Trojina

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I voted 'not interested' because I just wouldn't need extra message space or phone conversations or those other things on offer. I think the most valuable thing I would pay for is the forum as we have it. I don't think it would be unreasonable to make a charge for using it as it is. If it was too high I might not pay it but thats tough i suppose. Donations are hard when money is tight because you don't want to part with money you just don't have - but if you have to and its a reasonable amount then i think most people would. I think many people have already said they would. Trouble is I don't know how much it would help anyway.

I can see having to pay might deter new comers so it maybe a charge could be instigated after the first 20 posts or so so they know what they are paying for. That could be complicated i guess.

Re showing prices for future ideas is it possible to use £s aswell
 
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Sparhawk

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Re showing prices for future ideas is it possible to use £s aswell

Victorian imperialist!!! What's next, a new tax on our tea??? :rofl:
 

hilary

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Trojan - divide by two ;)

Interesting thought - that you'd pay something for what we have, but you're not bothered about extras. I do want to keep a free membership, though. (And apart from wanting to, I need to, from a business point of view.) One option might be still to have a free membership, but reduce what it includes somehow, and charge a painlessly tiny amount for the first 'step up' from there.

Also, thank you for actually voting 'not interested'. The potential problem with this kind of poll is that the 'not interested' people don't vote at all, so you get a completely skewed picture of what % really wants something.
 

fkegan

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Hi Hillary,
There is a general principle to consider: No one makes enough money to feel successful just from their own efforts (doctors have proved this over and over again).:D

The sense of having an income that doesn't interfere in one's busy life requires that you do indeed make money from what other folks actually create within the space you control. This is called the landlord principle and it has its benefits and problems, but like most things it is all dependent upon how things are administered.

There is a fundamental difficulty with your poll question--it offers just one set of options, low or high fee without any definition of what membership means... Folks pay to support their community (including as Luis notes taxes). If you are selling membership in the terms you imply, that means whatever sum is the fee you are obligating yourself to deliver membership services of that value. Not what you seem eager to further complicate your busy schedule with at all.

This suggests you may wish to consider two alternative questions:
1) What is it that is happening in you and for you which is being expressed in these feelings. This is a very private question which is ideally suited to Yi divination--consider yourself a prime client of your own and go from there.

2) What would folks connected to this site be willing to pay in rent or taxes (with all the emotional connotations of each term) so you can have an income as land lord to fund your life as you wish to live it. Then the membership services demands become what are the needs of the tenants in exchange for the rent and taxes they pay.

Frank
 

Trojina

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Victorian imperialist!!! What's next, a new tax on our tea??? :rofl:

LOL love the new dragon slogan - he'll be chanting "we shall overcome" next. Yes I don't have a clue what a dollar is worth and I'm sure i should but there you are -
 
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hilary

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There is a fundamental difficulty with your poll question--it offers just one set of options, low or high fee without any definition of what membership means... Folks pay to support their community (including as Luis notes taxes). If you are selling membership in the terms you imply, that means whatever sum is the fee you are obligating yourself to deliver membership services of that value. Not what you seem eager to further complicate your busy schedule with at all.

Have a look at the first post in that thread. I don't go into enormous detail about what might be included in the two options - that would be something to work out after choosing one - but I do give a reasonably clear outline of what each would mean.

I'm wholly 'eager to further complicate my busy schedule' by providing membership services. If you look back up the thread, you'll see my original question was not, 'How can I get money for what I currently provide for free?' but 'What else can I provide that would be worth paying for?'
 

hilary

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In fact... it's not about 'having an income that doesn't interfere' at all. It's about being of service - and to do that I need to create things people actually want. (And it's a nice coincidence that people pay for what they want.)
 

fkegan

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LOL love the new dragon slogan - he'll be chanting "we shall overcome" next. Yes I don't have a clue what a dollar is worth and I'm sure i should but there you are -

The dragon can't sing We Shall Overcome--his fiery breath isn't non-violent.

The dollar is dropping quickly. About $2 to one pound sterling... though moving toward replacing the old Italian Lire so everyone can be a millionaire, even the kids running a sidewalk lemonade stand.

Hilary,

So, your poll is asking, how much membership service do folks want to buy in for?
That does simplify things...

Frank
 

Trojina

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The dragon can't sing We Shall Overcome--his fiery breath isn't non-violent.

The dollar is dropping quickly. About $2 to one pound sterling... though moving toward replacing the old Italian Lire so everyone can be a millionaire, even the kids running a sidewalk lemonade stand.



Frank

Ah yes thanks (thats what Hilary meant by 'divide by 2' :eek:. ) I think Luis dragon uses his fire mainly for culinary purposes - barbecues, candles on birthday cakes, that kind of thing.
 

fkegan

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Ah yes thanks (thats what Hilary meant by 'divide by 2' :eek:. ) I think Luis dragon uses his fire mainly for culinary purposes - barbecues, candles on birthday cakes, that kind of thing.

True, though it is actually virtual and thus without flame. However, imagine "We Shall Overcome" under his dragon and it appears to be an unmanned Pentagon drone about to cause collateral damage....

Or back to the thread... the question is who has interest in subscribing to Hilary's paid services on a monthly basis (in half pound sterling or dollar terms) but hasn't contacted her about their needs as yet?

Frank
 

Sparhawk

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Ah yes thanks (thats what Hilary meant by 'divide by 2' :eek:. ) I think Luis dragon uses his fire mainly for culinary purposes - barbecues, candles on birthday cakes, that kind of thing.

His flame is all about love (heats massage oils with it) and cow carcasses... :D
 

ben_s

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Write a book!

Hilary, I recommend you explore the Alan Weiss book, "How to attract clients." His point is that it's best if potential clients have already heard about you. When they take the initiative to ask you, "Can you help me?" your rate can go way up. He covers a large number of ways to build what he calls "marketing gravity."

Weiss says that by far, the most powerful one thing a paid advice-giver can do is to write a book, and have it published by a commercial publisher. The book itself might not bring in much money from royalties. But the credibility of publication makes several next steps very easy.

Weiss breaks down the writing process into a 10 chapter plan, with a few key points per chapter and a 2 hour writing time, twice a week. For someone with as much to say as you, it should be pretty quick to do a first book. The first book could even be entirely from your forum posts, with very minor connecting material added.

With the book and a cover letter or press release, one can be interviewed as an expert on a subject - free publicity - with radio shows calling one at home to do the interview. You're both photogenic and witty, so you could also look to be interviewed on TV. The camera crew would probably enjoy capturing some footage of you on cello, and volunteering, maybe visiting philosophy books at the university library... really, you'd be a natural for TV.

As the author of a book, an expert can readily get articles published, including book chapters as articles - more free publicity. One can get speaking engagements or invitations to participate in conferences and seminars - this can be paid publicity, lead to selling the book and other materials at the event, and lead to more paid clients.

Weiss says that some of his best clients say, "We bought your book but haven't got around to reading it... can we please hire you to tell us what you wrote?"

Weiss's work is personnel consulting for big companies. But I think many of his ideas can apply to you.

You likely have at least three books you could write: Spiritual Meaning of the I Ching; I Ching Wisdom for Relationship Struggles; Ancient Stories for Modern Life (applying the I Ching to everyday decisions).

Weiss recommends a commercial publisher for an impressive image. But you could start with self-publishing. From a Google search for "print on demand," you could find services that would print a 200 page book for $10, one copy at a time, with a modest up-front cost. You could include a free forum membership for people who order the book through your web site.

Another possibility would be a gorgeous coffee table book, with a beautiful image representing each hexagram, and your commentary in an artistic font unique to each image.
Here's a discussion of coffee table books from a photography forum. http://www.luminous-landscape.com/essays/100-books.shtml
In your case, even if you have to license photos and pay a graphic designer, you could get 1,000 copies for about $20,000 in all. If it's a $50 book, breakeven is at 400 copies. If all 1,000 sell in a year, the total is well over your 1000 GBP/month goal.

Just a few ideas to stimulate your creativity...
 

sergio

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Hi Hilary'
It is a blessing for us all to have such a wonderful forum as the one you provide for all of us.Is is like going to a bar in the corner of the street I live and chat with my friends (about the Yi in this case).Now what does the bar owner gains in exchange for hosting us?Clearly,the drinks he sells,second he can join in the conversation,voice his opinion and learn something too.So he will look for ways to entice us to go there more-maybe show soccer games in the weekends-i mean he knows what makes us tickle...and if other persons see the crowd then they'll think about bringing some live music or try to sell other products that will cater to the their tastes...so,in a way he will not charge admission to the bar but will make sure that there is enough "entertaintment for all us to be there regularly.So the metaphor applies here very neatly(I think)For example your forum is an excellent place foe publishers,editors and authors to promote their new items or to host meetings same as you did with Karcher some time ago(I would love to have a chance to ask questions to Richard Smith,for example)....but something the bartender in my hood's bar will not allow would be for someone to come in selling coffe because thatt's what he does for a leaving,you know?Let's say I want to have a free reading then I would post my question in the forum but that would be cutting down your bussiness, would it not? Maybe some things ought not to be so free after all because it will defeat the purpose of you offering readings regardless of the top quality of them while some other things,though not profitable per se,would certainly increase the traffic thus increasing the possibilities of you.my dear bartender Hilary,getting what you right fully deserve.
Sergio
 

el_2

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Hilary

As a newbie here, and going back to your original direct question, I would personally like to buy a book. Now there are a lot of books on the I Ching but it is so multi-layered that there are many ideas about what might be missing -apart from another take at interpretation.

As for the forum, I'm not sure about what would need to change but I think I'd buy a book you'd written for two reasons. First, I gather from the forum that your view on the I Ching is worth exploring. Second, from what I can understand from reading your posts etc., you are not in it for the money. What I mean is that personally I'm very suspicious of people who find something that they think is a 'trend' and all they care about is make money from it. With things like the I Ching there's a lot of commercialization and there are people who jump in just for the money. Having said this, I don't think that you wanting to earn some kind of living from it is not legitimate given the time and energy you already give away for free, which I greatly appreciate. It is in this way that the forum can be a good recommendation for you and your books or whatever products or services you might choose to sell. You just don't seem to be someone who wants to take advantage of people's need to have answers for instance. I hope I'm making myself clear here.

Also, since the I Ching is something that involves a lot of learning in the sense of DIY and since guidance on its use is always needed at the beginning at least, I think a book (or books) is a good idea.

Hope this helps

el_2
 

Trojina

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I also would definately buy a book. I often want your perspective on something Hilary, but don't know where to find it and spend ages searching the blog for a pearl of wisdom on some particular line etc.

(Not a coffee table book though )
 

hilary

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Don't worry, the $20,000 investment Ben suggests for the coffee table book isn't immediately to hand. (Headed straight to Amazon to get the Weiss book you recommended, though, Ben.)

Sergio said:
Now what does the bar owner gains in exchange for hosting us?Clearly,the drinks he sells,second he can join in the conversation,voice his opinion and learn something too.
That's exactly how I see it.
Sergio said:
Let's say I want to have a free reading then I would post my question in the forum but that would be cutting down your bussiness, would it not?
I wonder about that... it's not clear at all, and pretty much impossible to tell. But I am seriously considering making some things (links in sigs, extensive private messaging) not free.
el_2 said:
As a newbie here, and going back to your original direct question...
:hug:
...I would personally like to buy a book.
I'll write one.

(It may take me a little while, though. The subject matter merits more than the kind of 'token book' I see produced in some areas - especially by professional marketers - which contain stunningly little content and endless recommendations to visit the website and pay for the real information!)
 

ben_s

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Hilary, yes, that's the book I meant. I've read several Weiss books and I think his advice is superb.

By the way I don't have any financial interest in any of these examples, I'm just pointing out a variety of successful approaches to marketing. With enough examples and ideas, something will click in your own creativity. I think there's only reason you haven't put together a great idea yet. The reason is that you haven't seen enough examples of great ideas!

In his books and website, Weiss pretty much gives away the complete explanation of what he does and how he does it. Yet the more he publishes, the more clients he gets. I believe you could be financially successful as an author, speaker, workshop leader, individual reading provider, etc., all part-time. Then the forum could be free as a loss leader, or a hobby. Or it could pay its own way through your sale of upgrades, books, consultations etc. to a percentage of forum users.

The coffee table book is just an example of a high-end product. Obviously it would take a lot of time and money to do something like that. Just one example of a big ticket item that could be added later.

A regular book could be quick to put together. With an ordinary publisher, or a print-on-demand service, it would be inexpensive to bring to market.

Here's another example of a subject matter expert who sells an ebook package. This big guy uses in-your-face American marketing. I believe something about the concept could be adapted into a suitably British approach. (I was looking for a tea-sipping smiley to go here.)

http://www.burnthefat.com/ From the letter: "over the past 14 years, through a long and painstaking process of trial, error and experimentation, I've developed a sure-fire, 100% guaranteed system.... I have some great news for you! Since there are no printing costs for e-books, you can get this e-book for much less than it would cost if it were a hard copy manual - AND you get it instantly (no waiting for the snail mail!) Your investment in this life-changing e-book is now only $39.95! You get the 340 page BURN THE FAT e-book, all three bonus reports, the free E-zine subscription plus access to the E-zine archives, the FREE BURN THE FAT updates for life AND a FREE copy of my new body fat e-book - all for just $39.95!
Don't wait a minute to order at this low price! The regular price of the Burn The Fat Feed The Muscle program will be going up to $49 after this introductory promotion is over. In the not too distant future, this program may only be available as part of a membership/mentoring package which will probably cost at least $197.00."

The sales letter gives two options: order the whole package, or sign up for the free mini-course by email: 12 lessons mailed over a period of time. (There's software that does this automatically - the generic term is "autoresponder.") Want to bet that those lessons have lots of great tips, plus an additional sales pitch to order the whole package?
 

hilary

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Ooh... ideas!

Google ads - possible, but I'm not massively keen. Look at the ones that show up when you Google 'I Ching' and you'll see why: it tends to be 'your lucky number' stuff, and by the time I'd blocked all the sites I really don't want to promote, there might not be many left.

I'd love to write just that kind of 'ebooklet'. Looking at structural connections and finding stories and meaning within them, seeing how these things can be used in readings - this is my idea of fun!

Packaging - yes, but I don't own other people's writings here. (Some sites do have small print explaining how they own everything you write there. Ugh. This one doesn't.)

Reading collections - why not? I'd just have to find a source of readings - other than my own, which tend not to be about very exciting things - and get permission to use them. Gosh, I wonder where I could find a lot of people doing I Ching readings?

(not sure which emoticon to insert here...)

And Ben - absolutely. I'll also eat my hat if you're not added to another autoresponder after purchase to upsell you to an ongoing membership/ mentoring program(me) or some such. On my list of 'things to do when I have a spare moment' is adding to autoresponder sequences, especially the post-purchase ones. Considering I've had my sales process fully integrated with autoresponder software for many, many years, I'm being a bit slow about this.

(Is there a smilie out there somewhere with moss growing on it?)
 

hilary

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What now?

I've received an amazing influx of ideas, thank you; it's all going to take some processing. Meanwhile...

No, I won't be charging for the forum
(I know I keep saying that, but not everyone believes me.) Welcoming donations, yes; introducing an enhanced paying membership that includes a private forum, yes; restricting some of the amenities to paying members, maybe (undecided). Charging for the essentials, reading and posting, no.

Yes, there will be a paid membership option...
Oops, already said that. Not because people are exactly clamouring for it (though there were glimmerings of interest recently on the forum reading thread), but because I already promised an ongoing membership to my class members. I'll make it the smaller, cheaper option, but include a wiki, and contribute to that.

...but not right away
Introducing this will involve tweaking the forum and installing 'add-ons'. Those are often compatible with a specific version of the forum, and Vbulletin are just about to come out with a new version. So I'll renew my license and upgrade us first (that's a job of work, too, given our heavily-customised templates), admire and implement the new features, see which add-ons actually work with this new version and which have been rendered unnecessary, and then sort out which features should be accessible to each group.

In the meantime, I'll be finishing the mini-glossary...
Another thing I already promised. A class member points out that a part I wrote some time ago is less clear than the rest, so I'm going to rewrite that. It shouldn't take long. Really.

... and also
reading, absorbing suggestions and watching the forum for more, digesting, divining, and thinking about better questions to ask you.
 

lorrainep

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Hi Hilary,

I don't know that you should dismiss the Google ads so quickly. It could bring in some income with little effort. Why would you have to go blocking-crazy?

I voted for the lower-rate option, because I didn't know for sure what the higher-rate option would include. Books I would buy. I like the idea of classes too; I couldn't join this time around due to time constraints but would like to in the future.
 

hilary

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Why would you have to go blocking-crazy?
Pesky scruples.
*sigh*
If I wouldn't personally recommend a site, I don't want to link to it; plunk the ads in here, and it's going to look as if there's some endorsement implied. If you look through what comes up for 'I Ching reading', for instance, you'll see why I'd be going blocking-crazy.

I could put in an Amazon block instead, I suppose... but it might be better for business to use the space to advertise my own things.

Thank you for voting! :)
 

heylise

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Hilary: I'd love to write just that kind of 'ebooklet'. Looking at structural connections and finding stories and meaning within them, seeing how these things can be used in readings - this is my idea of fun!

I WANT TO BUY THAT!!

LiSe
 

lorrainep

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Pesky scruples.
*sigh*
If I wouldn't personally recommend a site, I don't want to link to it; plunk the ads in here, and it's going to look as if there's some endorsement implied. If you look through what comes up for 'I Ching reading', for instance, you'll see why I'd be going blocking-crazy.

I understand that idea and that's why I don't put any kind of ads on my site, but I decided that years ago (and forgot to re-think it). Nowadays people are so used to seeing those Google ads, they know you don't hand-select them. I can only think of three sites I would want to block, because they're cult-like. Two are barely known and I only came across them by accident.

I could put in an Amazon block instead, I suppose...

To block certain books? So a person doesn't waste money kind of thing? You do have a list of recommended titles on the site...
 

Trojina

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I'm glad there will not be google ads - that would be awful here
 

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