Clarity,
Office 17622,
PO Box 6945,
London.
W1A 6US
United Kingdom
Phone/ Voicemail:
+44 (0)20 3287 3053 (UK)
+1 (561) 459-4758 (US).
To be clear... I don't want to convert this forum, as is, into something just for paying members. It wouldn't feel right. But I'd like to create an upgraded membership, with some extras, that does cost a monthly fee.
It seems to me there are two ways I could go with this: big or small.
......
Not an answer to my questionLet me see if I can answer both.
So my question is for what specific need of your customers (in this very specif poll the members of the forum) you are providing the fee based membership product.
Exactly. Absolutely. Very well put.On the other hand if you understand the needs, wants and desires first and then provide a product/service you do not have to work too hard to convince people since it will address the needs.
No. I've done that a lot before, and it hasn't worked. (Surprise!) What I'm doing here is trying to find out whether there is a need for a suggested service.What you have provided is a product/service and now you are trying to create a need for it.
No - I need to find out what they, in fact, need, want and desire. As you implied, working to convince people they want something is a struggle. It can be done, but it requires some very specialised and high-paid skills I don't have.So you need to work more to convince people that is what they need, want and desire.
I haven't reached any conclusions. I've looked at what people use here and say they appreciate and consider worth paying for (although it's free); I've also looked at what I perceive to be a) desirable (a reliable, fluent relationship with Yi) and b) needed to make that possible, and dreamt up ways that such desires and needs could be met. But if the desire doesn't exist - or not focussed in on Yi, anyway - then I need to go back to the drawing board. Hence, no conclusions.how did you come to the conclusion of the details you gave regarding your paid membership details which makes you think addresses the needs of your customers.
I have 7 class members who read this before signing up. I'd forgotten exactly how much I'd committed myself to. Eek.This is why I'll be offering an ongoing membership later this year, where I'll progressively add more materials to help with individual readings, more ways for members to collaborate and build up a body of knowledge, and more ways for members to connect with one another beyond the online forum. After the class comes to an end, class members will be invited to stay on for this new service (free until 2009), and help steer its development.
Small paid membership
Meeting a desire for more and better communication and co-operation with other members.
Could include - according to demand -
Higher price if I make a commitment to show up for the events and in the forum, less if I don't.
- private forum/s only visible to members
- live phone/ webinar events
- a wiki (to gather our interpretations, methods etc in a more useful, accessible way)
- more private messaging and email-to-member privileges
...
A 'big' version would include everything from the 'small' version, but would also come with lots of my personal time for readings, or calls/ classes, and could also come with lots of extra information. (I'm thinking of information/ interpretive suggestions on each hexagram, for instance, supplied in various different media so you could take your reading with you to listen to during the commute...) And depending on how much time I contributed, it might cost between $20-$40/month.
.
I'm thinking there are two ways I could go: concentrate on people here, or concentrate on reaching out beyond the site. Not mutually exclusive, of course, but it's important to know which is the best use of time in terms of selling more things.There's only two ways to increase: 1) increase market share 2) increase market. Whoever said you can sell the needis correct. As are you, when you say your goal is to fill the need that is already there. Those are two ways to increase.
I'm thinking there are two ways I could go: concentrate on people here, or concentrate on reaching out beyond the site. Not mutually exclusive, of course, but it's important to know which is the best use of time in terms of selling more things.
I think selling the need (or manufacturing the need) is infinitely harder than meeting one people already know they have. Wouldn't you agree?
I think selling the need (or manufacturing the need) is infinitely harder than meeting one people already know they have. Wouldn't you agree?
I'm thinking there are two ways I could go: concentrate on people here, or concentrate on reaching out beyond the site. Not mutually exclusive, of course, but it's important to know which is the best use of time in terms of selling more things.
Trojan, Wiki means a web page that anyone can edit, or that any registered user can edit. The page includes an "edit this page" button that loads an edit box, similar to the place where we type in our forum posts, but with the page loaded in. The editor typically includes tools to make it easy to insert links and add basic formatting. It can be a good tool for people who respect each other to build a shared document.
....Wiki means a web page that anyone can edit, or that any registered user can edit. The page includes an "edit this page" button that loads an edit box, similar to the place where we type in our forum posts, but with the page loaded in. The editor typically includes tools to make it easy to insert links and add basic formatting. It can be a good tool for people who respect each other to build a shared document.
Clarity,
Office 17622,
PO Box 6945,
London.
W1A 6US
United Kingdom
Phone/ Voicemail:
+44 (0)20 3287 3053 (UK)
+1 (561) 459-4758 (US).